Thursday, July 8, 2010

From the Bakery: Experimenting with Coffee that doesn't Spill

Hello World Wide Web,
I’m Chris and I handle most of the baking at Element Bars World Head Quarters. When I’m not up to my elbows in apple-juice-sweetened-cherries, I’m helping answer customer emails and experimenting with new ingredients. I’ll be giving you a peek inside EB and sharing some of the challenges and adventures we encounter in our business.

My job is to provide customers with the all-natural, healthy ingredients they want in a bar that tastes great. Incorporating all three of these criteria in a 2-3 ounce bar is not always easy as my recent effort to introduce caffeine to our Element Endurance bars shows. There were a lot of trials, experimentation, confusion and I was ultimately left scratching my hairnet. While including the caffeine equivalent of a cup of coffee in each bar might sound appealing (especially if you’re like me and spill your coffee fairly regularly), I quickly found out that it tastes like toxic waste. So for now back to the drawing board and when I get it right, it will be on the Build-a-Bar screen!

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