Monday, August 9, 2010

Element Bars Across The Pond?

Tom Doar works on the branding and marketing of Element Bars. He blogs on Mondays and tends to have an . . . .interesting perspective.

Element Bars should move to Europe. Or at least start heavily distributing there.

My wife and I just returned from our honeymoon in Europe and concluded that vacationing Europeans would love to create their own unique energy bars to go with their own unique fashion senses.

Neon tank top-bucket hat with a chewy-blueberry bar. . .sure. Collared shirt-speedo combination while munching on a datey-cashew bar. . .sounds great. Now I am not claiming to be a big fashion buff like a Ralph Armani (although I don't think my Aqua Socks should have been vetoed as appropriate dinner wear) but I believe that people who like to swim in a soccer jersey and jean shorts would love a custom made energy bar to snack on.

I have a theory: Due to the vast cultural richness and limited geographic space in Europe, individual Europeans choose the aspects of the cultures they like in their lives and their wardrobes whether or not they seem to "go together". Therefore they would love to build a bar to there exact specifications whether or not the ingredients seem to "go together".

There is a wonderful possibility for Element Bars here. . .and by here I mean Europe.

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